I know I have mentioned it before, there is this trait in most of us as entrepreneurs: We are quick to start new things, but not so great in finishing them. And I do recognise that in myself. We move fast to the next thing, and we are always looking for that bright and shiny object.
So the bright and shiny object syndrome keeps us always reaching for that next thing. Whatever that thing is, that takes us from the current thing we are doing. We get bored, and tedious tasks amplify the need to move onto the next thing.
It would be okay unless it wouldn't automatically mean, that you have your drawers filled with unfinished projects.
We think we need to put ourselves through these intense emotions because we feel, that if we don't do it, nothing gets done and we will not move forward. So we do what we have learned so well. We use willpower and try to make ourselves move forward until our conscious mind finds some little detail, that gives us the perfect excuse to stop, and that my friend, is the recipe for self-abandonment and self-sabotage. The ideal method to become paralysed by fear.