Rewriting the rules of success — procrastination
Self-abandonment is the symptom of something that has happened a long time ago
entrepreneurhip memory reconsolidation procrastination self-sabotage

(Which reminds me to remind you about the Black Friday and Cyber Monday opportunity that is going away at Cinderella time today. However, this program doesn't qualify as something you can dismiss when something brighter comes along...in this one, you are required to commit - all the way through. But you can, because I have built it so, that you can.)
So the bright and shiny object syndrome keeps us always reaching for that next thing. Whatever that thing is, that takes us from the current thing we are doing. We get bored, and tedious tasks amplify the need to move onto the next thing.
It would be okay unless it wouldn't automatically mean, that you have your drawers filled with unfinished projects.
Small stories of not so small fears: How subtle the fear can be
criticism fear overwhelm procrastination self-sabotage self-worth visibility
